|Author||: Jaynie L. Smith|
|Publisher||: Broadway Business|
|Total Pages||: 228|
|ISBN 10||: 0385517092|
|ISBN 13||: 9780385517096|
|Language||: EN, FR, DE, ES & NL|
Explains how a business of any size can identify its competitive advantages and transform them into a powerful opportunity in the battle for market share, demonstrating how an emphasis on the products or services in which a company excells can increase customers and build revenue. 40,000 first printing.